Casino/Gaming Experience

Research Strategies, Inc. has over fourteen (14) years of consumer research experience in the gaming category.  Our gaming experience includes working for over forty (40) casino properties from Mississippi to California, including the following properties:

·         Agua Caliente Spa & Casino (Palm Springs, CA)
·         Bally’s (Tunica, MS)
·         Big Rock Casino (New Mexico)
·         Black Hawk Casino (Colorado)
·         Blue Lake Casino (Eureka, CA)
·         Casino America (Pompano Race Track, Argentina)
·         Casino Del Sol (Tucson, AZ)
·         Casino Magic Casino (Biloxi, Bay St. Louis, MS)
·         Chukchansi Resort & Casino (Black Hawk, CO)
·         Churchill Downs/Fairgrounds (New Orleans)
·         Evangeline Downs (Opelousas, LA)
·         Delta Downs Casino Racetrack (Vinton, LA)
·         Golden Acorn Casino (Southern California)
·         Gold Dust Casino (Nevada)
·         Grand Casino (Biloxi, Gulfport, Tunica, Avoyelles, Coushatta, Hinkley, Fon du Lac)
·         Grand Casino (Coushatta, LA)
·         Harrah’s Entertainment (New Orleans, Lake Charles, LA)
·         Isle of Capri Casino (Biloxi, Bossier City, Lake Charles, Vicksburg)
·         Jacob’s Entertainment/Jlou (Golden, CO)
·         Lakes Gaming, Inc.
·         Palace Casino (Biloxi, MS)
·         Paragon Casino (Marksville, LA)
·         Pearl River Resort/Silver Star Casino (Philadelphia, MS)
·         Point-No-Point Casino (Seattle, WA)
·         Quechan Paradise Casino (Yuma, AZ)
·         Resorts Tunica Casino (Tunica, MS)
·         Silver Slipper Casino (Bay St. Louis)
·         Treasure Bay Casino (Biloxi, MS)
·         Treasure Chest (New Orleans, LA)
·         29 Casino (Palm Springs, CA)
·         Valley View Casino (Escondido, CA)

Research Strategies’ casino/gaming related projects include the following variety of work:

·          Advertising/Merchandising Performance Analysis/Tracking 
·          Brand Analysis
·          Competitive Market Analysis
·          Employee Focus Groups
·          Employee Job Satisfaction Analysis
·          Feasibility Analysis
                      Ambiance/Décor Changes
                      Concepts
                      Golf Courses 
                      Hotel
                      Property Location
                      Restaurants
                      RV Parks
                      Service Stations
                      Water Parks
·          Gaming Concept Testing
·          Market Analysis
·          Mystery Shopper Programs
·          Player Demographic Profiling
·          Player Focus Groups
·          Player Satisfaction Studies – On-Site Programs
·          Player Traffic Modeling
·          Primary Market Area GPS Mapping
·          Public Opinion Tracking
·          Traffic Flow Analysis